3 things you should do when you feel like giving up on your new start-up business.

Updated: Apr 24


Avoid letting self -doubt get in the way of your business


If I said starting out was business is easy I would not be telling the truth. You may find there are more out goings than you expected and you may not be getting the number of customers/clients you initially expected. In addition, you may have not been able to leave your permanent job and make that full transition from employee to fully self-employed or you have just made the transition and you are not sure how long you can afford to keep going without a consistent income coming in. This may result in you wandering why you even started your business in the first place. It can make you emotional and doubt your capabilities. These are the times when you need to dig deep for the inner strength you already possess, as if you never had it you would never had started your business in the first place.


This is where it is useful to take a step back, which will give you time to self-reflect and take the positive action that is needed.


1. Take a day off from your business


Taking a day off from your business when the going gets tough sounds counterproductive. However, it is one of the most productive things you can do for yourself and your business. When panic sets in in regards to the success you are wanting, and your business has not achieved that success just yet. Irrational thoughts starts to come to the surface, which come from your inner voice that tells you, that you are not good enough. That inner chatter will start to get louder and will drive you in the opposite direction from where you want to be going.

You are good enough and you do deserve a successful business and by having a change of focus for the day this should remind yourself of this. Take the time to visit friends or family, take up a hobby will take your mind completely off your business for the day. According to Melanie Greenberg a clinical psychologist “prolonged stress or trauma is associated with decreased volume in areas of the human brain responsible for regulating thoughts and feelings, and enhancing self-control”. So when you give your brain a rest from the thing that is causing you stress and anxiety then you will find solutions will come to the surface automatically as your brain will have had time to rest and repair through its own plasticity.


2. Write down all the good things that have happened since you started up


By writing down a list of your accomplishments within your business, no matter how small will remind you of how far you have come so far. After all, these accomplishments did not just happen on their own; it was you driving them to happen.

There are many areas you can look at to analyse your achievements such as the number of sales you have made to date since your business started (1sale is better 0 sales, 2 sales is better than 3 sales etc), or by looking at social media accomplishments such as the number of likes you have had on social media since you started your business. It does not matter how small it is but as long as you recognise the various achievement made. Try and list at least 10 things that show you how far you have come to date.


3. Write down all the areas that are not going the way you want them to go


I often hear from my clients that everything is going wrong for them in their business. However, when I get them to list EVERYTHING that is going wrong it happens to be only one or two main things that are causing them concern, and these things have over shadowed everything that is going well for them and blocking them from progressing forward.

Be clear about what is actually not working for you and don’t contaminate the things that are going right by your negative perception.

When you are clear about what you want to improve then it will make it easier to take action in that area.


Always keep in the forefront of your mind as to the reasons you started your business, as this is the most important thing. If the likes of Vera Wang, J.K Rowling, Oprah Winfrey, Katy Perry, Lady Gaga gave up at the first or second hurdle then they would not be where they are today!

Keep persevering, keep self-motivated and remind yourself as to the reason why you started your business.


For more one to one support please contact us on how we can support you through this process, help elevate your business and take away the stress.




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